This one-day conference concerns making connections between cultural organisations and new groups of the public (various cultures and nationalities, different ages or communities and so forth), through the use of innovative products, which serve their communications strategy.
The event aims to foster a dialogue in two critical fields of concern and interest for the museum community: identifying and implementing innovative strategies and new methods of operations that will allow cultural and nonprofit institutions to reach their core audiences, find new funding and other resources, and become more self-sustained.
Keynote speakers of the conference are Ryan French, Director of marketing and Public Relations of the Walker Art Center; James R. Hackney, Managing Partner and Museum Fundraising Expert of the Alexander Haas consulting firm; and Marianne Rance, head of corporate relationships of the London Science Museum. All are experts in the fields of marketing and development and have served in several non-profit institutions, including universities and cultural organizations.
The conference is open to professionals in museum, cultural institoutions and non-profits in general, as well as university students in respective fields. It is also open to the interested public.
PROGRAMSee the presentations:
Ryan French "21st Century Marketing: Engaging Audiences, Creating Relevancy, and Boosting Earned Income"James Hackney "Inviting Philanthropy to Build Contributed Income: Memberships, Private Giſts and Major Giſts" 
